LYRA is a mini-market program that improves young marketers’ capacity to use resources effectively, analyze real-time business circumstances, practice advertising and promotion in a real market, and be creative and innovative.
Under the marketing management subject, the 2020–21 class of Department of Business and Management Studies students arranged this mini-market.
The market had 28 stoles (including handcrafted items, fruit juice, mehendhi art, and stoles for beauty products, among other things). Every single production is created by students.
LYRA Mini Market
